Content marketing is the practice of creating content and publishing it online without trying to promote a particular product or service directly.
For example, you could create informative or educational content which relates to or sparks an interest in the products or services you wish to sell to people.
That way, the people who view your content will be more inclined to purchase those products or services on their own or through hyperlinked keywords featured in your content.
Content marketing comes in many forms, such as videos, text, and pictures. If you’re attempting to create content marketing for social media, you would need to use one or more of these three forms of content to engage your viewers and followers.
Would you like to learn how to create content marketing for social media? Below are the top six essential steps in developing and implementing an effective content marketing strategy for your social media channels and profiles.
1) Understand Your Target Audience
Content marketing is indirect advertising targeting a particular audience. You cannot just create random content and hope to attract leads and buyers to your links and products.
Consider your target audience’s demographics and attributes, such as age, interests, income, education, gender, and geographical location. Who are you trying to attract on your Facebook, LinkedIn, and other social media platforms?
Once you can identify your target audience, create and post content on social media that appeals to them.
2) Understand Your Brand
Understanding your target audience is essential, but so is understanding your brand. Think about what public image for your brand you want to display in your social media content posts.
For example, perhaps you may want to target conservatives or liberals and create content revolving around political topics one of those groups would support.
Either that or you could be less controversial by portraying your brand as a problem solver for a particular group of people.
The point is that your social media content should define your company, but not literally. In other words, when people see or read your content, they should know what your company stands for.
3) Observe Other Social Media Content
Research and study the social media content of other companies and individuals in your brand’s niche or industry.
Focus on the content which gets the most attention based on the number of views, impressions, and comments.
Now let this content influence how you create social media content for your brand. It doesn’t mean copying the content. Just let it inspire you to create unique content of your own.
4) Create a Content Development Plan
Here is a critical step of any content marketing strategy. First, you must determine what kind of social media content you will create, such as text-based posts, video posts, and/or image posts.
Bring whatever skills you have to the table in creating your content. Otherwise, hire someone else or use content creation software to develop compelling content for you.
Creating content can be time-consuming for an active business person. Fortunately, there is a way to utilize the power of artificial intelligence to write and design content for your social media posts.
AIMIsocial is a revolutionary new artificial intelligence app capable of automating the process of writing, designing, creating, and scheduling social media posts. It may be a good tool for beginners until they get better at creating content for social media.
5) Schedule the Content Posts on Social Media
When is your target audience on social media the most? For instance, some of the most active hours on social media are noon and 6 PM because these times are when people go on their lunch breaks or just come home from work.
So, you may want to schedule your social media content posts for these specific hours of the day. Then you will have the best chance of driving immediate traffic to your posts.
6) Review the Analytics of the Posts
Study the analytical information of your posts to see which content has resonated the most with your social media audience.
Compare the popular posts with the least popular ones to determine which content and scheduling tactics work best.
