Digital marketing is the key to successfully growing your business in the 21st century.
Most prospective customers search the internet to find products and services in almost every industry.
So if you don’t have an effective digital marketing strategy, you won’t be able to compete in the local and national marketplaces.
Here are six ways to leverage digital marketing platforms and channels to grow your business.
1) Social Media Content Posting
Social media networks like Facebook, Twitter, LinkedIn, and Instagram are some of the world’s most powerful free digital marketing platforms.
You can create profiles for your business and publish posts for free on these social media networks.
As a result, you have unlimited advertising potential to reach targeted customers worldwide.
The content should be relevant to your business, such as its industry, products, services, or anything related.
Be sure to post content on your social media channels regularly and consistently. That is how you build a base of loyal followers on your channels.
2) Social Media Ad Campaigns
Waiting for people to follow your social media channels can be initially slow.
That is why you can streamline the process by creating paid advertising campaigns on social media networks to reach your target audience without having popular channels.
Then, as you get more followers, you can focus more on free content posts rather than paid ad campaigns.
Social media ad campaigns, such as Facebook and Instagram Ads, let you choose the demographics of the people you want to see your paid ads.
You can even set a budget for how much you’d like to spend, so you don’t exceed your budget.
3) Start a Blog
Do you ever wonder why many business websites have a blog page?
They have a blog page because it is part of an effective SEO (search engine optimization) strategy to boost the website’s rank in popular search engines like Google and Bing.
Search engines love to rank websites with fresh content because it means they are still updated and not abandoned.
That is why the highest-ranking websites on search engines usually feature new content.
A blog gives you an excuse to regularly create new content for your website.
4) Start a Podcast Show
It seems like every celebrity and influencer has a podcast these days.
But you can also start podcasts to promote your brand and all related news.
The podcast topics can be similar to your blog topics, except you’ll be producing audio content rather than textual content.
Many people prefer listening to information because they can do it while driving their cars and exercising at the gym.
It is more convenient for the listeners and makes it easy for you to transmit information to a broader audience.
5) Create a Website
Don’t let a social media channel become your primary business website.
Instead, creating an original website devoted entirely to your business is better because it makes your brand look more professional.
Not only that, but it also gives you more control over your content and communications with people.
Try to include links to your website in the signature lines of your social media posts.
You can even promote your website in your social media ad campaigns too.
6) Email Newsletters
Email newsletters offer an additional opportunity to communicate with your target audience.
Offer a chance for people to subscribe to your email newsletter when they visit your website.
Then you can lawfully email mass messages to everyone subscribed to your newsletter.
People check their inboxes more than their social media accounts.
For this reason, it is a good idea to have another way to reach your followers so that you don’t have to rely on social media all the time.
Additional Tips
Digital content creation comes in several forms.
Most of you probably have experience posting textual content on your favorite social media websites.
While textual content can effectively reach people, it is good to diversify your digital content by creating other forms of digital content.
Here are some examples of digital content types you can create for your website or social media channels:
- Videos
- Infographics
- Pictures / Meme Images
- Case Studies
- eBooks / Informational Guides
- Press Releases
Your target audience will more likely engage your business and stay subscribed to your email newsletter and social media channels if you continue to offer high-quality, original content.
