A social media marketing calendar is an organizational tool that lets you plan out your upcoming social media posts for different days and times of the week and month.

It comes in the form of a spreadsheet where you can plan the content you plan to post on various social media platforms like Facebook, Twitter, and Instagram.

Ordinary individuals would probably have no use for a social media marketing calendar because they like to post randomly.

But if you’re a business person or influencer, you’re obligated to keep your followers and subscribers happy by posting content for them regularly. A social media marketing calendar makes this easier to do.

Below are the top 7 reasons why you should use a social media marketing calendar.

1) Post Relevant Content 

A social media marketing calendar forces you to think about which content to post for your followers.

You’ll no longer impulsively post random content without thinking about the result. Instead, you’re more likely to post relevant content that would be of interest to your followers.

The whole idea is to make your followers happy. If you post relevant content regularly, you won’t have to fear losing followers.

You may gain more followers as your content is discovered and shared on social media.

2) Reduces Stress and Anxiety 

When you don’t plan out your social media posts, you will stress yourself finding the time to submit posts to your followers.

And even if you do find the time, you probably won’t produce quality content because it will be rushed or forced.

The great thing about planning is that it reduces stress and anxiety. A social media marketing calendar gives you time to plan and create your content within days or weeks before it is due for submission.

3) Holidays and Special Occasions 

A social media marketing calendar can remind you of the upcoming holidays and special occasions.

These are the days when you could attract the most attention to your social media channels because more people are actively online.

That’s why you don’t want to forget to post content during these days. The calendar will remind you of this.

Think about promoting special deals for products or services on holidays like Thanksgiving and Christmas.

Use the calendar to remind yourself of the days to run your holiday promotional deals on social media. It doesn’t only have to be on the holidays, but also the days leading up to them.

4) Prepare Better Quality Content 

Social media marketing calendars give you time to create high-quality content for specific days in the future.

For example, rather than post text content quickly, you could spend extra time preparing high-resolution photo or video content for your social media audiences. Then use the calendar to mark which days you plan to post this content.

You’ll now have an incentive to work harder on producing better quality content.

This investment of your time will pay off because your social media followers will want to share your content with their family and friends. That is how you truly grow as a social media content creator.

5) Track Your Performance 

Track your social media posts’ performance on your calendar. Organizing the metrics of your posts will allow you to see which content is the most effective and engaging with your followers.

Then you can do a better job in the future by preparing similar content which is of interest to them.

6) Make Fewer Mistakes 

When you create your content before the scheduled posting dates on the calendar, you’ll have more time to edit it for mistakes.

You can fix any typos, grammatical areas, or media issues before posting the content to social media.

7) Set Bigger Goals 

Don’t just stick to the same old schedule each month. Instead, use the calendar to set big and ambitious goals for yourself.

For example, you can set a goal to acquire a particular number of new Facebook followers by a specified date.

Just be sure your goals are realistic and practical for improving your channel and business.

Conclusion 

Social media marketing calendars are essential for any content creator on Facebook, Twitter, Instagram, LinkedIn, and other platforms.

There are many free calendar tools that you can use to plan out your social media content, including Google Calendar.

Or, if you are looking for an automated tool to help with all your social media marketing needs, click here to learn more about AIMIsocial, a robust AI app that designs, writes, creates, and schedules all your posts for you.

After you learn how to use them, they will become an integral part of your content creation activities.