Over the last several years, artificial intelligence (AI) has been incorporated into technologies used in multiple industries. Some of these include education, e-commerce, news media, government, retail, and more.
AI technologies can assist with everything from customer service and manufacturing to internet marketing campaigns.
As a result, businesses of any size have an affordable way to improve their productivity and reputations with the help of the latest AI technologies.
Below are the top five ways artificial intelligence can assist with your marketing campaigns.
1) Automated Content Creation
Traditionally, content creation requires marketers to write engaging content themselves or hire copywriters to write it for them.
But the time and expense associated with content creation can reduce productivity and profitability for business owners.
Now that has all changed with AI technology. Because there are AI-powered content creation tools to automate personalized content creation, content analysis, and keyword selection.
The AI-generated content will read similarly to human-created content so that no one can tell the difference.
AI-powered content creation tools will allow you to quickly produce blog posts, social media posts, social media ad content, search engine ad content, and email content.
2) Machine Learning
One of the ways AI technologies can personalize your AI-generated content is through advanced machine learning algorithms.
These algorithms are designed to track and learn user behavior by studying their activities on search engines, social media, emails, and websites.
Based on the user behavior and actions detected, the AI will recommend relevant content, information, products, and services which match their interests.
Machine learning has become a highly effective marketing tool in e-commerce. It allows online business owners to track user activity on their e-commerce websites. So, they can recommend products or services users would most likely want to buy.
3) Automated Post and Email Scheduling
Another repetitive task for marketers is posting content and sending emails at the busiest times of the day.
You may be too busy managing your business to perform these marketing actions at the appropriate times.
Now, you can use AI tools to schedule which time of day you want your social media content posted and email ads sent to your subscribers. Then you don’t have to do it yourself any longer.
4) Customer Service
Unfortunately, companies do not usually have enough human agents to handle all customer inquiries at any one time.
Customers get annoyed when they cannot reach a customer support agent at a company.
Whether customers attempt to call or live chat, they expect fast responses with accurate and concise answers to their questions and concerns.
AI-powered chatbots are the new way companies are speeding up the customer service process.
Dependency on human agents will be a thing of the past because companies can use AI-powered chatbots to address customer questions, comments, and concerns over the phone and online 24/7.
Furthermore, AI-powered chatbots can be automated sales agents to help companies continuously sell their products or services.
The best part is that companies won’t have to pay commissions to the agents for the sales generated.
5) Find Quality Influencers
Are you interested in marketing your company with the help of social media influencers?
Before you pick an influencer, you should research them using AI-powered tools to investigate their content, niche, viewer demographics, engagement rates, popularity, and more.
You need to identify the target audiences and popularity of influencers. Then you will know which influencers are worth hiring to promote your ads because their target audience will be the same as yours.
Social media influencer agencies, such as NeoReach, are now using this kind of AI technology to serve their customers.
