Traditional print and television advertising methods are no longer the best promotional sources for businesses. If you want your business to thrive in the modern age, you need a comprehensive digital marketing plan.
The digital era has brought businesses and customers to the internet. For this reason, you must do whatever it takes to gain an online presence for your brand.
Below are the top eight most effective ways to advertise in the digital era.
1) Advertising Via Social Media
Nearly four billion people around the world use social media each year. Social media platforms are no longer merely for individuals sharing comments and pictures with their family and friends.
They are advertising platforms for businesses and influencers who wish to promote their brands to the world. Any successful business in the digital era will have a presence on major social media platforms like Facebook, Twitter, and Instagram.
You don’t necessarily need to use their paid advertising programs either. Instead, you can create free content to reach millions of loyal subscribers.
2) Website Advertising
Every business needs to have a website. It may not be a popular website with millions of views per day, but it is basically like an online business card. People can visit your website to learn more about your brand and the products or services that are associated with it.
It all depends on your budget and the size of your business. There are several free online tools to help you create a website quickly. Of course, you could pay hundreds or even thousands of dollars to hire a professional web developer to create an original-looking site for your business.
3) Affiliate Marketing
Affiliate marketing is an effective way to get sales without paying any upfront advertising fees. You only pay a commission if an affiliate marketer generates a sale. Would you be willing to pay commissions to other marketers who bring customers to your company?
New companies with a high-quality product or service for sale should consider affiliate marketing because many affiliate marketers have access to a vast pool of potential customers.
As a result, they could easily attract new customers to your business within days and weeks rather than months and years.
4) Search Engine Optimization
Search engine optimization (SEO) is the key to getting more visibility in search engines like Google and Bing. SEO practices are how you build a higher rank for your websites and social media profiles on search result pages.
Proper SEO strategies require you to understand the search engine algorithms and stay informed on the latest changes and updates to them.
Generally, good SEO practices mean that your content is fresh, original, and contains the proper use of keywords. Once the search engine crawlers detect this content, they will give your websites and profiles a higher ranking.
Then, as you gain more organic traffic, you will continue to see your ranking increase until it is on the first page of people’s search results.
5) Influencer Referrals
Influencers are well-established social media users with thousands or millions of subscribers and followers. Many of these influencers sell referral services to other individuals and businesses. So, if you pay an influencer to refer your business to their followers, you could see a massive increase in traffic to your website immediately.
Choose an influencer within the same niche as your business. Their followers will more likely be interested in your products or services.
6) Mobile Marketing Advertising
More than 50% of internet users are on mobile devices, such as smartphones and tablets. You need to reach potential customers by placing advertisements and promotional messages right on their mobile devices.
Once they see your promotions, they can immediately visit your website on their devices. Some examples of mobile marketing are SMS marketing, in-app marketing, location-based marketing, social media marketing, and proximity marketing.
7) Blog Posts
Blog posting is an older but still effective form of marketing. The great thing about blog posts is that they give you an excuse to post new content regularly.
At the same time, you can provide people with valuable information about a particular topic that can help them. People love to visit web pages with new educational or entertaining content.
You cannot keep publishing sales content all the time because you need to give people another incentive to come back to your website. Blog posts are a great way to do that.
8) Pay-Per-Click Marketing
If you want to invest more money in digital advertising, you can use any number of pay-per-click marketing systems available online. For instance, you could pay for clicks on various search engines and social media networks like Google, Bing, Facebook, Twitter, and Instagram.
Pay-per-click marketing allows you to save time because you don’t have to wait for your website and social media content to gain traction in search engines.
Instead, you can purchase targeted clicks to your website or social media pages and have the traffic come quickly. New businesses may want to invest in pay-per-click marketing in the beginning until they have built up enough of a reputation online.
Conclusion
A modern business cannot be successful in the digital era without an online presence. Hopefully, you have some excellent ideas on integrating your business into the digital world so it can enjoy more growth and success in the future.
