Marketing automation tools simplify the process of communicating and engaging with leads and customers. They make it easier and faster for businesses to reach people across multiple platforms, such as websites and social media networks.
If you don’t use marketing automation tools, you’ll have to do a lot of repetitive tasks by yourself. Wouldn’t you rather save time and energy by allowing automated tools to do these tasks for you?
First, you have to find the best marketing automation tools for your business. That may be difficult for a newbie because several marketing automation tools are available online. Fortunately, we’ve done all the research for you.
Below are the top eight marketing automation tools to boost the growth and success of your business.
1) AIMI Social
AIMI Social is an artificial intelligence platform that automatically creates and schedules content to post on social media sites such as Facebook, Instagram, and Twitter.
You can plan out an automated content schedule for every day of the month. This will ensure you post new content on your social media channels consistently.
Businesses can significantly reduce their overhead costs by introducing this artificial intelligence software into their marketing strategy.
It only takes a few minutes to set up. And then you can have social posts generated for the next 31 days. The artificial intelligence features available include AI:
- Copywriter
- Graphic Designer
- Strategist
- Scheduler
- Content Curation
AIMI Social mobile apps are available at the Apple App and Google Play stores.
2) Marketo
Marketo is a popular marketing automation tool with many features to simplify your marketing efforts. The software giant, Adobe, known for creating advanced software programs, recently acquired Marketo.
So, you can expect to see a lot more than standard marketing automation capabilities. These include email marketing, revenue attribution, and lead management features. Below are the main features of Marketo:
- Content Personalization
- Experience Automation
- Marketing Impact Analytics
- Marketing Data Environment
- Sales Partnerships
- Cross-Channel Engagement
Marketo is one of the more expensive marketing automation tools, but it is undoubtedly powerful. That is why small businesses, entrepreneurs, medium-sized businesses, and large businesses use it.
3) HubSpot
HubSpot is a unique marketing automation tool with plenty of name-brand recognition. Its main focus areas are content marketing, search marketing, sales, customer service, and inbound marketing.
You can use HubSpot to build an engaging website that quickly increases your company’s sales and leads. That is done by utilizing the four hubs associated with the tool:
- Marketing Hub
- Sales Hub
- Service Hub
- CMS hub
if you’re interested in building a website to attract leads and convert them into sales, you should consider checking out HubSpot.
4) Omnisend
Omnisend is an affordable marketing automation tool that includes a free plan. You can use it to conduct traditional email marketing or paid plans for more advanced features.
It has omnichannel functionality. This means you can integrate several marketing challenges into one automation workflow.
For instance, you can split the automation between the push notifications, SMS, email, and Facebook Messenger on the same workflow. In addition, it has a drag-and-drop form builder to help you capture more leads.
5) Hootsuite
Hootsuite is an all-inclusive social media automation tool. You can schedule unlimited posts on between 10 to over 50 social media accounts. In fact, you can prepare several posts simultaneously in advance. The benefits include:
- Manage several social media accounts together
- Schedule social media posts
- View analytical data
- Manage messages and customers on multiple social media accounts
If you care about building a solid social media presence for your business, Hootsuite is an excellent place to start.
6) Mailchimp
Most people know Mailchimp to be an email marketing tool. However, it has become more than an email marketing tool. It now has marketing automation and CRM features.
So, if you want to build an email subscriber list on your website, Mailchimp is the best tool available. Mailchimp’s main marketing automation features include:
- Sending emails
- Customer journey building
- Scheduling emails, postcards, and social media posts
- Retargeting ads and emails
- Content Optimization
Many new marketers start with Mailchimp because it is free and easy to use. Once you start growing your email list, you can pay for a more advanced membership.
7) ActiveCampaign
ActiveCampaign does the best job of automating the customer experience. It combines email marketing and CRM automation to deliver sales, customer support, and marketing solutions to your business.
With the drag-and-drop form builder tool available, you can quickly turn viewers into leads.
ActiveCampaign is another affordable and newbie-friendly marketing automation tool. Individuals, startups, and small businesses should consider using it.
8) Pardot
Do you need to do some B2B marketing? If so, Pardot is a preferred B2B marketing automation platform amongst many companies.
It streamlines lead generation, lead engagement, sales, retargeting leads, and more. In addition, you can use the visual editor to construct sophisticated workflows quickly and efficiently.
Salesforce created Pardot. It is relatively expensive, so we recommend it only for large businesses and enterprises.
Conclusion
Now you know more about the best marketing automation tools on the internet. Of course, you may only need one or two of these tools to satisfy your marketing efforts.
We recommend experimenting with each to find the best tool to help accommodate your particular marketing plan.
