Artificial intelligence (AI) seems to be making its way into every aspect of our lives, including how we reach people on social media.
Now companies and entrepreneurs are utilizing AI technology to gain a competitive advantage in their social media marketing efforts. Perhaps you can too.
If you want to increase the number of impressions on your social media content, you must become familiar with all the ways AI can help you do this.
Many AI tools can help users attract attention to their social media content. Some examples of these tools include Hootsuite, Magic Studio, Wordtune, Stockimg.ai, and many more.
Let us explore the top five ways you can use these tools to benefit on social media.
1) Caption Generation
Many social media users on Instagram have trouble writing captions for their images and video posts.
Writing captivating captions with popular hashtags is a great way to help your target audience discover your social media posts.
Hootsuite features an AI tool called OwlyWriter, which can write captions based on a brief description.
Just write a small sentence or a few keywords describing what is going on in the picture or video, and the AI tool will create at least three lines of caption text for you to use in your post.
Hootsuite also offers hashtag suggestions and recommends the best time to publish the post based on when your target audience is most active online.
2) Rewrite Content
Most successful online business people operate profiles on multiple social media platforms, such as Facebook, Instagram, and Twitter.
But they face a significant challenge when posting content about the same topic on each social media profile.
For instance, posting the same content on different platforms could hurt the SEO of their social media profiles because the Google algorithm might consider it duplicate content.
So, the business people must keep rewriting the same content to make it unique or find another way to streamline the process.
AI rewording and rephrasing tools like Wordtune and QuillBot can make this easy. These tools can take the content you have already written and instantly reword or rephrase it as unique content with a similar message.
Then you can post the newly generated content onto various social media profiles without spending time rewriting it manually. Best of all, your SEO will not be affected.
3) Image Generation
Most people don’t click on social media posts unless they include attractive images.
Of course, it can be a hassle to take pictures each time you want to publish a post on your social media profiles.
If you don’t want to create images each time you make a post, a few AI tools can make them for you automatically.
Stockimg.ai is an AI tool that can find royalty-free stock photos, book covers, illustrations, posters, logos, art, and other imagery based on a text prompt you enter.
But if you want to publish original imagery, an AI tool called DALL-E 2 can produce custom AI-generated images based on the prompt entered.
4) Video Generation
Adding videos is the only thing that is better than adding images to your social media posts. But if you were to record videos the traditional way, you would have to spend a lot of money to purchase a good camera and a lot of time on production design. That all goes out the window with the newest AI video creation tools.
Invideo is an AI video generation tool that makes creating videos with ready-made templates easy, even if you are a novice.
5) Long-Form Content
Are you tired of writing full-length content for your social media posts? Now, you can get some help from AI.
ChatGPT is one of the most popular AI tools. Using proper prompts, the ChatGPT AI tool can create long-form content for your social media posts. It is also a powerful research tool that can help you find virtually any information you want.
The AI-generated content may need minor editing to match your specific tone, but it will still automatically produce all the content information for you. Then you can save several hours weekly by having the AI tool write your content.
